PACKAGES ARE REDUNDANT
Bundls are the future.
The age of traditional packages is over. Bundling makes booking ticket + hotel experiences easy, flexible and protected.
ABOUT US
our story.
For years the live event and hotel industries have worked in silos but we knew there was a better way.
Bundl is the evolution of these fragmented marketplaces, built on decades of experience, innovation and industry disruption. We have been there and got more than just the t-shirt to prove it.
A partnership platform that exists to break down barriers, generate new revenue streams and provide fans with an easy, flexible and protected way to access the extended event experiences they crave.
LEARN MORE ABOUT OUR ORIGINS
our evolution.
1999-2006
Disrupting youth holidays and ticketing in Ibiza
Born and bred into the travel industry, Mike (our founder) partners with Ministry of Sound to create Clubbers Guide Holidays in Ibiza. In 2002 having seen there was no way of buying tickets off the island, he opened ticketing box offices on the island to redeem pre-booked club tickets before introducing online ticketing to the island’s major promoters and superclubs for the first time.
2007
Europe’s biggest youth travel business
The island connections brought about a friendship with Manumission founder, Andy McKay and the pair set about changing the face of youth holidays, creating Europe’s biggest destination hotel business under the Ibiza Rocks brand. In 2010, Mallorca Rocks was rolled out with 3 hotels.
2014
Festival travel ignites
After several sunny balearic summers, Mike turned his attention to a new youth holiday movement around international festivals in Croatia, helping festival owners monetise tickets through travel and accommodation packaging.
2017
The birth of Sound Travel
From destination hotels to festivals and touring events, Sound Travel was created to help event organisers capitalise on the demand for hotels that stadia and arena shows create. Partnerships with Live Nation and Ticketmaster prove the concept but then…
2020
COVID strikes
With COVID putting the brakes on live events, focus shifts to survival but at the same time technology investment. Data intelligence becomes the business’ north star and development towards a new partnership platform begins. The early stages of the Bundl evolution begins.
2021-2022
Lockdown fuels demand
As live events return, the demand for extended experiences grows exponentially leading to partnerships with U-Live, AEG Presents and many more.
2023
Gaining a foothold down under
A marquee partnership alongside Frontier Touring leading to Taylor Swift’s Era Tour sparks international expansion and a new Australian base, whilst the new Bundl platform hits beta testing.
2024
Bundl is born
Following successful road testing, the evolution of Bundl is complete. With new levels of data intelligence for partners and flexibility for fans, Bundl is launched.
BECOME A BUNDLER
join our team.
At Bundl we’re a team of travel, music, sport and event lovers. We live and breath the experiences we help create.
With global impact and offices in London, UK and Sydney, Australia, we’re committed to bringing innovative solutions to the industry for the better of event organisers, hotels and fans.
Join the Bundl revolution
Capture the true value of live events.
We believe in connecting the event and hotel industries through a partnership platform where everybody wins - event organisers, hotels, ticket agents and fans.