The Event Effect when a Beatle comes to town: A Paul McCartney case study

When major events are announced, they create demand, not just for tickets but also for places to stay–and in turn, hotel prices rise. It’s what we call, The Event Effect.

Later this year, founding member of The Beatles and all round music legend, Paul McCartney brings The Got Back Tour to the UK for four dates across Manchester’s Co-op Live arena and the O2 Arena London.

This is a perfect example of The Event Effect in action, with the estimated spend of accommodation coming in at a whopping £7.5 million.


At Bundl, we aim to capture 2-12% of the total predicted accommodation spend for the events and tours we work with, whilst also ensuring fans have a value-for-money, convenient and financially protected solution that serves their accommodation needs.

If you’re interested in opening up a brand new, zero risk revenue stream for your events selling ticket + hotel Bundls, get in touch and let’s talk.

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