When a major event is announced, it doesn’t just create demand for tickets—it drives a surge in accommodation needs as well, pushing hotel prices up. At Bundl, we call this phenomenon The Event Effect.

In the summer of 2024, Pink’s Summer Carnival Tour swept across the UK and Ireland with nine shows in five major stadiums. The tour was a prime example of The Event Effect in action. Fans travelled from near and far, leading to an estimated £7.9 million in accommodation spend alone.

Why major events drive accommodation prices higher

For hotels, large-scale events create extraordinary demand. As events are announced and rooms begin to sell out, prices naturally increase due to limited supply. This is The Event Effect in action—where demand rises not only for tickets but also for the surrounding infrastructure that supports an exceptional event experience, including accommodation, bars and restaurants and transport.

How Bundl capitalises on The Event Effect

At Bundl, we work with event organisers to leverage this accommodation demand by targeting between 2-12% of the total predicted spend for each event and tour we partner with. Our approach is designed to provide fans with a value-driven, convenient, and financially protected ticket and accommodation Bundl, simplifying their planning and booking process while enhancing and extended their overall experience.

If you’re an event organiser interested in generating additional revenue and offering your fans a seamless, value-for-money and financially protected way to experience your events, Bundl can help.

Get in touch to speak with our Partnerships Team today.