Events create demand, not just for tickets but also for places to stay, we call it The Event Effect and it is a common occurrence across the live entertainment industry. However, the announcement of the Oasis Live ’25 tour has gone beyond the usual, triggering a frenzy that has sent hotel prices soaring in every city on the tour’s lineup.

The Unprecedented Impact of the Oasis Live ’25 Tour

The Oasis Live ’25 tour, one of the most anticipated events in recent memory, has led to a dramatic increase in hotel prices across the board. In cities like Manchester and Cardiff, prices have skyrocketed to over £1,200 per room, per night, with maximum increases of £1,098 in Manchester and £705 in Cardiff*.

In an attempt to avoid even further increases, many fans are scrambling to secure hotel rooms even before the tickets have gone on sale, with many opting for flexible rate (free cancellation) bookings should they not manage to secure tickets.

The Ripple Effect on Hotel Availability and Pricing

As fans rushed to book their stays, hotels quickly became oversubscribed, driving prices even higher. This surge in demand has led to another issue: a significant reduction in available hotel rooms. Our data insights indicate that around 60% of hotels that were available before the tour announcement have since gone off the market with prices having increased by an average of 63%*. This figure is expected to continue rising as the ticket onsale date approaches—and once all tickets have been sold. 

Fans have even reported that their confirmed bookings are now being cancelled, with significant speculation this is to accommodate more expensive listings.

Once the much desired tickets themselves are released and sell out, almost immediately, those fans who miss out will cancel any flexible hotel reservations they had made. These rooms will then be re-listed, again at even higher prices, continuing the cycle of escalating costs.

The Consequences for Fans and Organisers

This cycle has a number of consequences:

Fans are being priced out: The costs are becoming unaffordable for many. What should be an exciting experience is turning into a stressful and costly ordeal.

Public perception and image: During a time of monumental significance for the live music industry, talk of inflated costs, dissatisfaction and what could have been done to provide a better fan experience create negativity. 

Missed revenue opportunities: At Bundl we target 2-12% of the total predicted accommodation spend for the events and tours we work with. As an artist, promoter or event organiser, if you aren’t providing a ticket + hotel booking option for your fans you are missing out on a whole new revenue stream. 

A Disconnected Marketplace: The Need for Change

The Oasis Live ’25 tour is a clear example of how disconnected the live event and hotel marketplaces are and the challenges it created for both fans and event organisers.

However, there is a solution. As artists, promoters, and event organisers you can change this by offering a more integrated approach to ticket and hotel bookings. 

Bundl for Event Organisers

We predict, capture and share the hotel pricing increases fuelled by advance knowledge of the event dates.

Bundl for Hotels

Hotels love being part of the event marketing mix and as a result we secure room allocations at pre-announcement rates which we then Bundl with tickets to create a value for money, extended fan experience.

Bundl for Fans

Ultimately it is all about the fans and their experiences. Bundling not only makes booking the event experience easy and convenient, it protects the fan.

Our Fan Promise includes a price match guarantee, friends and family transfers and full financial protection. 

Interested to learn more about how to benefit from the many years of experience we have at Bundl? Get in touch with our Partnerships Team today.

*Data accurate as of 28th August 2024.