With Taylor Swift currently on the UK and Ireland leg of The Eras Tour, we’ve dug into the predicted accommodation spend data for her fans.

The effect of ‘Swiftonomics’ has been well documented but the level to which it is driving demand for hotels (what we call, The Event Effect) is especially eye opening.

Taylor Swift is undoubtedly the unicorn artist of the moment but this is a pattern that we see for all major events and artists, be it music, sport, theatre or beyond.

At Bundl we aim to capture 2-12% of the total predicted accommodation spend for the events and tours we work with, so the revenue potential for event organisers is extremely powerful.

If you’re interested in opening up a brand new, zero risk revenue stream for your events selling ticket + hotel Bundls, get in touch and let’s talk.